Mister B
Mister B is an iconic fetish brand founded in Amsterdam in 1994, known across Europe for leather, rubber, BDSM accessories, intimate toys and gay fetish culture.
Created by Wim Bos, the brand quickly became a landmark of gay fetish culture. Its original idea was simple but bold for the time: to make fetish more visible, more accessible and more proudly open, with a store facing the street and large windows allowing people to see what was happening inside.
Over the years, Mister B has built a carefully selected range of fetish clothing, harnesses, leather accessories, rubber gear, BDSM equipment, toys, lubricants and intimate products for men. The brand speaks both to curious newcomers discovering this world and to experienced players looking for reliable, direct and durable gear.
After Amsterdam, Mister B opened a store in Berlin in 2000, followed by Antwerp in 2014. The company also developed partnerships with selected concept stores around the world, strengthening its position as a major name in the international queer and fetish scene.
In 2017, after 23 years at the head of the company, Wim Bos handed Mister B over to Nelson Sousa da Cunha. In 2018, the historic Amsterdam store moved from the Warmoesstraat to Prinsengracht 192, into a more modern space that remains true to the original spirit of Mister B.
Today, Mister B remains a leading European name in male fetish, committed to product quality, sexual exploration and support for LGBTQ+ communities.